Reselling a service is an excellent way for marketing agencies to generate considerable revenue without pouring all of their resources into a particular kind of service. Many business owners, especially those in the early stages of their entrepreneurial journey, prefer to deal with a one-stop-shop instead of approaching specialists for different services.
This not only helps reduce expenses that would otherwise be spent in research and resource allocation, but it also saves management time. Most agencies only specialize in a few niches, which allows them to offer high-quality service in those categories. However, even so, you can still offer other services without compromising on quality through reselling. The significant profit margin involved in reselling services can help an agency generate additional revenue.
There are other benefits to reselling a service as well. You will be able to provide a better overall quality of service to your client, while still maintaining a pretty high-profit margin. Here are some other benefits:
- Your internal overheads are also going to decrease because you won’t have to manage and package new services again and again.
- Your profit and revenue per client are going to increase by a significant margin.
- Reselling different services allows your company to test new services before you decide to significantly change your business operations.
- It’s much less taxing in terms of company resources for you to opt-out of a reseller program than it is to shut down a new product or service that you have just launched.
- Reselling also helps improve client relations. Instead of investing time and resources on providing the services yourself, you can prioritize client generation and retention.
Here are 5 major services that your agency can resell.
Every modern business requires a website, and if your agency offers website design and development services, you can add hosting in the mix through reselling. Offering clients a package that includes managed hosting from another provider is a fantastic idea.
Clients want the most bang for their buck and they have the resources to help them select the best option. As an agency owner, pairing up with a managed cloud hosting provider to resell hosting.
Look for a company that offers excellent performance, has an easy to use platform, and allows you to deploy multiple apps on the servers at the touch of a button. Also, look for providers with transparent pricing plans so that you can maintain your profit margins.
2. Content Marketing
Content marketing is an important service that your clients will need to boost their engagement rates and improve their traffic numbers. However, pumping out quality content isn’t as easy as it looks. It requires a team of dedicated employees putting in long hours.
Whether your clients need articles and whitepapers written or content for ads, you can take on the job and get it done. Either hire a team of freelancers to work for you, or look for another business to finalize the content finalized for you. For instance, according to AgencyAnalytics, you can pay a freelancer between $100 and $200 per post, and charge double that amount from your clients.
A graphic designer can be hired for $200 per infographic, whereas you can charge up to $500 from your clients for one.
3. Live Chat Services
Value-adding services usually take time to execute, and require considerable human capital to maintain the standards. Most agencies have a limited number of employees on their payroll, so it’s obviously going to be difficult for you to offer an extensive portfolio of services unless you decide to resell.
Reselling live chat services can be quite profitable, as there are many providers in the industry that offer 24/7 live chat services at affordable rates. You can also resell chatbot tools to your clients. Or, you can partner up with a live chat service provider, and then resell this service to your clients with a profit margin.
4. Search Engine Optimization
Search engine optimization is vital if you want to keep your business competitive in this day and age. However, instead of hiring a team of experts, why not contract with an agency that specializes in SEO and digital marketing and then resell this service?
Reselling SEO is a great way to make money as every package is customized according to the needs and the requirements of the client. Most clients will also look for long-term contracts for handling all of their SEO needs, allowing you to generate recurring revenue.
5. Social Media Marketing
Reselling social media marketing packages to clients allows you to appear larger before clients and expand your product offering. It’s rote to say that social media networks like Facebook and Twitter play an incredibly important role in this day and age. They provide businesses with opportunities to provide information about their products and keep their customers informed.
Social media management requires significant human capital. Most agencies don’t have that. But by reselling social media marketing services, you can improve relations with clients.
Another thing that you can do is to invest in SaaS tool packages designed for SMM, and then resell those to your clients at a premium.
Reselling is the Way to Go
Reselling SaaS tools or services is an excellent idea, regardless of the size of your agency. It will allow you to grow your clientele and expand your audience, without investing large amounts of money and human capital into the mix.
In terms of the services that you can provide, the options available to you are really limitless. However, it’s all about finding the right fit; look for services that complement the ones that you already offer. For instance, if you provide web development and design services, you can add email marketing, speed improvement, SEO, and other services into the mix as well. Reselling is the way to go if you want to quickly scale and grow your agency!