Pinterest: A Gold Mine for Social Media Marketers

Main image: Pinterest for social media marketers

Introduced in 2010, Pinterest is mostly misconstrued as a Social network Platform, though it is not. With more than 335 million active users each month, Pinterest is the world’s biggest visual search engine.

As of 2020, there are over 200 billion Pins on 4 billion boards on Pinterest.

According to Shareaholic’s report, Pinterest now tops Twitter to be the second largest chauffeur of traffic from social media websites (next just to Facebook).

Pinterest audience statistics

What is Pinterest?

Pinterest is a catalogue of ideas, where every pin is a concept or an answer to a question. Each pin directs to a websites which fulfils the search intent of the searcher.

That webpage can be anything from a blog site post to an e-commerce store checkout page to an online course sales funnel.

People utilize Pinterest to plan their social events, to understand about living the life they wanted, follow brand names and make their shopping choices by reading and saving their favourite pins to their boards.

A board is a collection of pins connected to the board subject. A collection of boards appear like this.

Pinterest Account Boards screenshot

Pinterest search acts in a particular method. For example, if I search for “Monthly Budgeting for Beginners”, this is what my search results page look like.

Pinterest home feed screenshot

Each rectangular image is called a Pin. It has a title which when clicked will take me to a post or blog post which will go over the PIN title in detail.

Pinterest Pin closeup screen shot

Unlike other social networks platforms like Facebook and Instagram, Pinterest does not attempt to keep its visitor within Pinterest all the time, in fact, it directs its visitors to more valuable websites through its pins.

According to Pinterest, out of 335 million users monthly, 25%are organisations promoting their products and services and driving massive amounts of traffic to their sites. The 25%make a great 80 million users.

With millions of active companies on Pinterest, the channel which obviously looks mysterious and odd to a first-timer is a concealed gold mine for all social networks marketing companies who are fumbling to discover prospective customers.

A survey by Statista reveals that 28%of Worldwide Online Marketers Utilize Pinterest for Promotion of their products, services etc.

What Services are Present on Pinterest?

To thrive on Pinterest you need to have a website. So most of business on Pinterest are,

  • Bloggers(Travel, Food, DIY, individual development and lifestyle, generate income online, home design, individual financing, economical living)
  • Ecommerce stores(physical or digital products) providing worldwide.
  • Online course creators.
  • Occasion coordinators
  • Life coaches, company coaches, brand name strategists and so on

As a social media marketer, your target is those 80 million companies out there at Pinterest.

You will see most of these organisations have a really recognized Pinterest existence with thousands of followers and countless regular monthly distinct viewers. Such businesses have Pinterest as the single biggest chauffeur of traffic to their blogs.

The concern which comes to mind is if somebody is so proficient at managing Pinterest and are currently driving traffic to their web pages, Why do they even need a Social network Online Marketer???

The response is managing websites and Pinterest is a huge task. From creating content, updating sites, managing their clients and services, courses etc other platforms get ignored which are usually Facebook, Instagram, Twitter and LinkedIn.

These platforms can quadruple their web traffic if utilized in the right way. Here is where a social media marketer is required.

Nevertheless, due to its strange and odd appearances, social media marketing agency owners are typically puzzled by how it works and lack the perseverance to invest the time to comprehend it and get the results.

Should You Provide Pinterest an Attempt as Social Network Marketers?

The response is YES.

To reach out to customers on Pinterest, initially, discover if you as an individual online marketer or your agency is a great candidate to look for this or not.

Pinterest is for you if:

  • You have an appropriate agency/brand site where you can lead your clients to through Pinterest.
  • You need to offer social media marketing services for the majority of the world. Pinterest is the very best way to reach an international audience.
  • If you have a free service or a freebie to promote e.g. course, ebook, a complimentary social networks audit service or a complimentary trial of your firm services for some weeks/days.
  • Your site has a minimum of 5 article or articles. Articles can be instructional, case research studies and so on. Prior to you expect a client to buy your service you must provide value first. Articles and article are the very best method to supply knowledge upfront and then encourage readers to buy your services.

Pinterest is not for you if:

  • If your agency is location-specific for example if your firm is providing services to the businesses of New York only or San Francisco only.
  • You target traditional stores which do not have their operations for the many part of the world. Pinterest is excellent for e-commerce shops however not for location-specific shops.
  • You do not have a website or a funnel page. I agree social media marketing companies do not always require a site for their services. As for Pinterest, every pin needs to be connected to the URL. A devoted web page or a landing page is essential for each pin.

Getting Going on Pinterest As A Social Network Marketing Company

Like every brand-new job, getting your feet into Pinterest will require some genuine WORK in advance.

Remember what Charlie Munger said,

” To Get What You Desired; You Need To Deserve What You Want”

Out of 335 million active users each month at Pinterest, 25%are organisations, that makes 80 million companies at Pinterest alone. These businesses are bloggers, event planners, e-commerce stores owners, life coaches and so on

These businesses (little and huge) need you. They have a lot of things on their plate. They require somebody who can handle their social networks on their behalfs.

As your Providers will be out in front of 80 million businesses with one click, you need to get prepared for it.

I have pointed out earlier that every Pin is linked to a site URL, so you will be needing a basic 5 to 10 pages site if you do not currently have one, where you can direct your pins to.

Those services at Pinterest have sites and by that, I imply respectable websites. They might judge your firm services by the quality of your site.

You can outsource this to a virtual assistant or if you wish to do it yourself, it will take a few days to create a site and you will be great to go. Below I have mentioned the minimum cost and requirements to establish your company’s website.

Setting Up A Website:

1- EXPENSE: It needs to not cost much. Buy domain and WordPress handled webhosting (either from Siteground or Bluehost).

The domain will cost you around $10 annually. Hosting will be around $50 to $ 60 each year.

So your first-year website expenditures are relatively under $70 Less than the cost of your month-to-month coffee expense at StarBucks.

2- THEME: Get going with a free theme like Hestia.

3- WEBSITE CONTRACTOR: Elementor is an excellent Drag and Drop website home builder. The free variation is more than enough.

4- PAGES: Setup a couple of essential pages, like

  • Home page
  • About me
  • Contact us
  • Resources
  • Personal privacy policy and
  • Conditions

5- YOUR CASE RESEARCH STUDIES PAGE: Discuss your achievements on these pages. Include testimonials and reviews of your previous clients to include authority.

Do not stress if you do not have any success yet. In such cases, concentrate on offering worth through your blog posts then.

6- BLOG POSTS: You ought to choose what companies you would be targeting at Pinterest, whether bloggers, occasion organizers, online course developers, e-commerce shopkeeper etc. so that you can craft your blog posts according to them.

Compose at least 4 to 5 as much as 2500- word post about social media marketing ideas focusing each platform i.e. Facebook, Instagram, Twitter and LinkedIn.

Once you release your website with these posts, make a devoted service page for each social networks platform. For example

Call your page “Facebook Management Services”. On this page point out all services you can supply to a client to manage their Facebook, from writing day-to-day posts to paid advertisements. Discuss your customers’ reviews and testimonials to add authority.

Discuss what organisations can accomplish if they hire you as their facebook supervisor or Social Media Supervisor.

Numerous times on the page provide a call to action like ” Schedule a Free Consultation Call” or ” Fill This Contact Type To Read More”. Or leave your e-mail address, where individuals can call you.

Offer space and chance for services to learn more about your services. They may not purchase your services instantly. Deal giveaways to gather their email addresses so you can call them later on.

Setting Up A Pinterest Organisation Account

You require to have a strong presence at Pinterest prior to starting connecting to customers. There are few turning points to accomplish prior to any cold email, call or message.

1- Setup Pinterest company account: It offers you free access to Pinterest analytics to determine your performance. Pinterest has a comprehensive short article on setting up an organisation account.

2- Setup Boards: Here are some names which I suggest, you need to have designated blog posts for each board, multiple will help more. Attempt to come up with names. Having around 25 boards will assist more.

  • Facebook marketing services
  • Twitter marketing services
  • LinkedIn marketing services
  • Instagram marketing services
  • Paid advertisement services
  • Social media marketing pointers

3- Design Pins a minimum of 25 pins for each board. Multiple pins can be designed for a single post. Merely modify the pin title and Pin graphics.

Canva is a tool I recommend for Pin developing.

4- Usage scheduling tools like Tailwind or Smarter Queue And schedule your Pins to be pinned at the correct time. Tailwind costs under $120/ year and has a complimentary trial of first 100 pins.

5- Join related group boards to increase your reach.

6- Start following people who you think can be your possible clients.

Reaching Out to Potential Customers

As a social media online marketer, you already know how to talk to prospective clients. I will assist you on how to filter them out.

Browse on Google or Pinterest ” Leading blog writers at Pinterest” You can limit the search by writing ” Top travel blog writers at Pinterest” OR “Top life Coaches”

For instance, I browsed about ” Leading Event Planners Blogs” this is what I get,

Google results screenshot for top event planning blogs

The search engine result will direct you to blog posts which will have details and links of popular occasion coordinators and their blogs.

  • Now individually look into each blog.
  • Inspect their websites.
  • Inspect their social networks pages.
  • Find out where they are doing not have in their social networks. Which one is their most ignored platform? What they can accomplish if they begin utilizing that social media platform more efficiently?
  • Scrape their emails using tools like Hunter.io,
  • Send emails.

For cold emailing, I advise taking The Cold Email Masterclass at Mailshake by Sujan Patel It is an extremely comprehensive resource out there. In less than 60 minutes Sujan has covered all bits of cold emailing with e-mail design templates, email scraping, LinkedIn outreach, how to discover the decision-maker, follow up and so on

Inform those company owner what they are missing out on by not having a strong presence at the right social media channels. Inform them what they can achieve if they work on it. Program them your case research studies, your customer’s reviews and testimonials and Pitch them.

You understand How to do it.

What Services Can You Offer?

1-Management of Social network accounts i.e. Facebook, Instagram, Twitter, LinkedIn etc.

2-Pinterest Management Provider as well. As you have actually set up a Pinterest represent your social media marketing agency. You can set up and enhance for others.

There are lots of bloggers, digital marketers, software application companies who have reputable sites with absent or disregarded profiles at Pinterest. Pinterest is a search engine. It ought to not be ignored by any entrepreneur whose niche is supported by this platform.

Filter them out and Pitch.

Let’s Wrap it Up

As a social networks marketer, I never ever knew that Pinterest has such an enormous potential till I had to dip my feet into it for my blog. The more I learnt more about it the more it has actually surprised me.

Long story short the function of composing this article is to reveal a prospective source of customers to my fellow social networks online marketers. We are taught to concentrate on dentists, restaurant owners, car leasings, building business and so on for our marketing companies. That’s fine. Why not Bloggers. These bloggers at Pinterest easily make around $10,000 to numerous $100,000 a month.

They are ruling at Pinterest however their Facebook, Twitter, Instagram and LinkedIn sucks.

And as a marketer, you know the value of these channels. Show your abilities and competence to these bloggers and they will be happy to pay you.

Image Sources: All images are either screenshots of author’s Pinterest account or have actually been created using Canva PRO.

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